Who we are

Working together to champion & support
British watch &
clock making

all over the world

Right now, there’s an exciting resurgence in British watch and clock making.

New brands with fascinating stories are emerging all the time and, in November 2020, we launched the Alliance to encourage and guide this renewed energy in our sector and to provide a voice for our members.
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An Inclusive Approach

As our sector’s official trade body, we represent watch and clock making brands trading across the British Isles (including the Republic of Ireland).

Our Trade member companies are broad and diverse; from world-renowned horologists to new start-ups; from makers of exclusive mechanical timekeepers to design-led affordable watches; from rare finds to mass precision; from micro-brands to super-brands.
We’re excited to see new watch and clock makers establishing themselves alongside some of our great British heritage names which have been relaunched by the descendants of their original founders.
What our Trade members all share is an enthusiasm for the future of British watch and clock makers and a commitment to join hands for the journey ahead.

Working Together

This uniquely collaborative spirit amongst our watch and clock brands is part of what defines British watch and clock makers.

Surveying our trade members in successive Bellwether studies has shown a collective desire to try and bring more mass production back to Britain. While this is a long-term ambition, we’ve already seen a paradigm shift in the last few years with an increase in prototyping and a return of skilled assembly to Britain. This evolution across our sector is a significant step on our journey.

Our Partners

The Alliance has been delighted to accept the invitation to be a member of the CPHE and Eurotempus groups of international watchmaking trade federations. This gives the British sector a voice and the opportunity to participate in shared agendas for watchmaking with our EU and Swiss partners.

We’re also very proud to represent our Trade members on the Economic Sector Panel of the Department for Business and Trade and the GREAT Britain campaign to promote our sector internationally.

In the USA, we deeply value our mutually supportive partnership with the Horological Society of New York.

A Club for Collectors

Above all, we want to raise awareness of British watch and clock making to collectors and enthusiasts.

Please do follow us on Instagram where we’re often the first to share new products and happenings.

@britishwatchmakers.com
If you really want to get involved, our Club members enjoy a host of benefits, perks and exclusive events. It’s great value and as a non-profit organisation, your subs help to support our activities.

Become a Club member

A Dynamic Trade Body for
British Brands

As a commercial and future-facing trade body, we’re always pleased to hear from new and established British watch and clock brands. We are all part of our sector, so it makes sense to work together.

Trade membership offers growing benefits so we encourage trading watch and clock making companies to join and support our work on behalf of the whole sector.
Enquire about Trade Membership

Careers in
Watch & Clock making

Growth creates opportunities and we want to encourage new talent into our sector, which is why we’re delighted to work with Britain’s leading educational establishments and to provide their full-time students with free membership of the Alliance’s Club and the opportunity to connect with our trade members.